"Hello Ambitious Leaders in the Sake Industry
SANDRA HERE QUEEN OF SAKE SALES
I am the SSA Principal Sake Educator for Australia, specialising in promotion with Japanese Sake, training and self development in the Sake & Japanese Hospitality Industry, maintaining long term business relationships.
I am a multifaceted individual, proudly carrying the titles of mother, Sake Manager, Business Coach, and Educator, all while running our family liquor store as my daily endeavor.
My journey in the world of Sake is marked by my recognition as an Australia SSA Certified Educator, acknowledged by the Sake Sommelier Association, and my attainment of the prestigious Sake Scholar status, solidifying my place in the Sake industry.
Being a mother has endowed me with a unique set of superpowers that have left an indelible mark on both my personal and professional life. These superpowers underscore my remarkable ability to seamlessly manage a multitude of responsibilities, excelling as both a nurturing caregiver and a highly accomplished professional.
As a dynamic woman consistently balancing the demands of business and personal life, I have honed the art of effective delegation. Recognizing the value of a dependable support system and entrusting others to assist in achieving my goals, I ensure that I can channel my energies into the most critical aspects of my work and family life, thereby delivering my best in all realms.
Amid the myriad demands on my time and energy, I have mastered the art of harmonizing my business pursuits with my familial commitments. By setting precise priorities and efficiently organizing my schedule, I provide ample attention to both facets of my life, never compromising on the quality of either.
Furthermore, I have cultivated a remarkable ability to adapt and remain flexible, essential attributes for navigating the ever-evolving needs of my family and professional responsibilities. This adaptability empowers me to confidently confront challenges as they arise, modify my plans accordingly, and continue my journey toward achieving success.
Through the unique fusion of my experiences as a mother and a driven professional, I have unearthed an extraordinary wellspring of strength and resilience residing within me. It's the seamless blend of my nurturing instincts, impeccable organizational skills, and unwavering determination that fuels my flourishing in every facet of life.
My journey in the world of Sake is marked by my recognition as an Australia SSA Certified Educator, acknowledged by the Sake Sommelier Association, and my attainment of the prestigious Sake Scholar status, solidifying my place in the Sake industry.
Being a mother has endowed me with a unique set of superpowers that have left an indelible mark on both my personal and professional life. These superpowers underscore my remarkable ability to seamlessly manage a multitude of responsibilities, excelling as both a nurturing caregiver and a highly accomplished professional.
As a dynamic woman consistently balancing the demands of business and personal life, I have honed the art of effective delegation. Recognizing the value of a dependable support system and entrusting others to assist in achieving my goals, I ensure that I can channel my energies into the most critical aspects of my work and family life, thereby delivering my best in all realms.
Amid the myriad demands on my time and energy, I have mastered the art of harmonizing my business pursuits with my familial commitments. By setting precise priorities and efficiently organizing my schedule, I provide ample attention to both facets of my life, never compromising on the quality of either.
Furthermore, I have cultivated a remarkable ability to adapt and remain flexible, essential attributes for navigating the ever-evolving needs of my family and professional responsibilities. This adaptability empowers me to confidently confront challenges as they arise, modify my plans accordingly, and continue my journey toward achieving success.
Through the unique fusion of my experiences as a mother and a driven professional, I have unearthed an extraordinary wellspring of strength and resilience residing within me. It's the seamless blend of my nurturing instincts, impeccable organizational skills, and unwavering determination that fuels my flourishing in every facet of life.
I've come to deeply appreciate the profound significance of self-worth on my journey toward personal growth and success. Over time, I've made deliberate investments in self-improvement, relentlessly striving to embody the best version of myself.
Recognizing the vital role that good health and well-being play in achieving one's goals, I've made it a non-negotiable priority to care for myself. Throughout my journey, I've encountered numerous challenges that, at times, tempted me to surrender, often driven by nagging feelings of inadequacy. However, these experiences have taught me a valuable lesson: neglecting self-love can obstruct both my personal life and hinder my progress toward success.
Through introspection and contemplation, I've unlocked the transformative power of self-love and the importance of acknowledging my intrinsic worth. By esteeming myself and recognizing my inherent abilities, I've discovered an inner reservoir of strength and resilience that empowers me to surmount obstacles and persevere through even the most trying times.
I've come to comprehend that self-care isn't an act of selfishness but, rather, an essential practice that safeguards my overall well-being and nurtures a positive mindset. This understanding has become an anchor in my journey, ensuring that I am not only capable of reaching my goals but also of embracing the journey itself with unwavering self-compassion.
Recognizing the vital role that good health and well-being play in achieving one's goals, I've made it a non-negotiable priority to care for myself. Throughout my journey, I've encountered numerous challenges that, at times, tempted me to surrender, often driven by nagging feelings of inadequacy. However, these experiences have taught me a valuable lesson: neglecting self-love can obstruct both my personal life and hinder my progress toward success.
Through introspection and contemplation, I've unlocked the transformative power of self-love and the importance of acknowledging my intrinsic worth. By esteeming myself and recognizing my inherent abilities, I've discovered an inner reservoir of strength and resilience that empowers me to surmount obstacles and persevere through even the most trying times.
I've come to comprehend that self-care isn't an act of selfishness but, rather, an essential practice that safeguards my overall well-being and nurtures a positive mindset. This understanding has become an anchor in my journey, ensuring that I am not only capable of reaching my goals but also of embracing the journey itself with unwavering self-compassion.
One of my most profound passions resides in the captivating world of food experiences. The culinary industry has unfurled a tapestry of exquisite encounters and exhilarating adventures that I hold dear to my heart. The exploration of diverse food cultures and the delightful sampling of various cuisines infuse my life with boundless joy and profound fulfillment.
What I cherish most about being immersed in the realm of food is the opportunity it affords me to engage with a kaleidoscope of culinary traditions and partake in unforgettable experiences. Each rendezvous with a new food culture elevates my understanding and deepens my appreciation of the world that surrounds me. It transcends the mere satisfaction of my taste buds; it is an ongoing odyssey of discovery that perpetually educates and inspires me.
Every foray into a new cuisine introduces me to a symphony of unique flavors, artful cooking techniques, and rich culinary traditions. I am captivated by the narratives woven into each dish, the cultural significance embedded in particular ingredients, and the history that has sculpted a particular culinary heritage. This profound learning experience continually expands my knowledge and nurtures my connection with diverse cultures.
In addition, these culinary adventures provide a splendid avenue for forging connections with people from a multitude of backgrounds. The act of sharing a meal is a universal language that effortlessly bridges gaps and cultivates meaningful bonds. Through the medium of food, I am privileged to engage in enlightening conversations, nurture relationships, and celebrate the shared human experience.
Furthermore, my fervor for food experiences has not only enriched my personal life but has also opened doors for professional growth. It has ignited my curiosity in exploring culinary arts, venturing into the realm of food writing, or even embarking on entrepreneurial pursuits within the food industry. By pursuing this passion, I've discovered a profound sense of purpose and fulfillment that resonates deeply within my career.
What I cherish most about being immersed in the realm of food is the opportunity it affords me to engage with a kaleidoscope of culinary traditions and partake in unforgettable experiences. Each rendezvous with a new food culture elevates my understanding and deepens my appreciation of the world that surrounds me. It transcends the mere satisfaction of my taste buds; it is an ongoing odyssey of discovery that perpetually educates and inspires me.
Every foray into a new cuisine introduces me to a symphony of unique flavors, artful cooking techniques, and rich culinary traditions. I am captivated by the narratives woven into each dish, the cultural significance embedded in particular ingredients, and the history that has sculpted a particular culinary heritage. This profound learning experience continually expands my knowledge and nurtures my connection with diverse cultures.
In addition, these culinary adventures provide a splendid avenue for forging connections with people from a multitude of backgrounds. The act of sharing a meal is a universal language that effortlessly bridges gaps and cultivates meaningful bonds. Through the medium of food, I am privileged to engage in enlightening conversations, nurture relationships, and celebrate the shared human experience.
Furthermore, my fervor for food experiences has not only enriched my personal life but has also opened doors for professional growth. It has ignited my curiosity in exploring culinary arts, venturing into the realm of food writing, or even embarking on entrepreneurial pursuits within the food industry. By pursuing this passion, I've discovered a profound sense of purpose and fulfillment that resonates deeply within my career.
Describing myself in a single word, "passionate" aptly encapsulates my essence. Passion has been a constant, integral companion throughout my career and personal journey, infusing everything I undertake with a profound energy that resonates with those I encounter.
My passion serves as a wellspring of inspiration and hope, particularly for my students. Wholeheartedly pursuing my passions, I aim to demonstrate to them that they, too, possess the potential for greatness. As a role model, I endeavor to instill unwavering belief in their abilities and encourage them to embrace their individuality.
Furthermore, my passion extends to crafting extraordinary experiences for my customers. Whether it's serving a delectable meal or delivering exceptional service, I infuse each interaction with genuine enthusiasm and wholehearted commitment. The love and zeal I bring to my work are palpable, creating a sense of enchantment and joy that lingers long after our engagement.
This passion is my driving force on the path to success. It not only fuels my determination but also compels me to continuously evolve and excel in every facet of my life. Challenges are welcomed as opportunities for growth and learning, with my unwavering dedication to my passions propelling me toward excellence.
My passion serves as a wellspring of inspiration and hope, particularly for my students. Wholeheartedly pursuing my passions, I aim to demonstrate to them that they, too, possess the potential for greatness. As a role model, I endeavor to instill unwavering belief in their abilities and encourage them to embrace their individuality.
Furthermore, my passion extends to crafting extraordinary experiences for my customers. Whether it's serving a delectable meal or delivering exceptional service, I infuse each interaction with genuine enthusiasm and wholehearted commitment. The love and zeal I bring to my work are palpable, creating a sense of enchantment and joy that lingers long after our engagement.
This passion is my driving force on the path to success. It not only fuels my determination but also compels me to continuously evolve and excel in every facet of my life. Challenges are welcomed as opportunities for growth and learning, with my unwavering dedication to my passions propelling me toward excellence.
My journey into the world of sake was born out of necessity, driven by the survival of my family's Asian liquor store in Perth, Western Australia. I quickly recognized the imperative need to revitalize our business, and I understood that building awareness and a love for Japanese sake among Australians would be a formidable challenge. To tackle this daunting task, I resolved to cultivate a profound understanding of sake's culture, flavors, and history to establish credibility and captivate the Australian market.With an unwavering commitment to preserving my family's legacy, I embarked on a self-education odyssey about sake. My journey included a deep dive into studying the intricacies of the Australian liquor market, ensuring that I possessed a comprehensive grasp of the industry. It was paramount for me to forge strong relationships with sake breweries and collaborate closely with vendors to introduce well-known Japanese sake brands to Perth.
The Japanese people and their culture have always held a special place in my life, as my family has graciously hosted Japanese holiday workers in our business. As part of my responsibilities, I diligently trained these workers, nurturing a deeper connection with Japanese traditions and customs from a young age.
Through unyielding passion, indomitable spirit, and relentless dedication, I carved out my niche in the sake market and ultimately established my own enterprise, 'Kodawari Sake Education.' Through this venture, I have effectively disseminated awareness about sake, making it increasingly popular in Perth. Organizing sake tasting events and degustation experiences has sparked curiosity and expanded our audience significantly.
My profound affinity for Japan is evident in my frequent sojourns to the country, where I engage with sake enthusiasts and industry colleagues. These experiences fuel my passion, fortify my bonds, and deepen my comprehension of Japanese culture. Prior to my involvement in the liquor business, I managed a diverse array of Japanese, Korean, and Southeast Asian food groceries in Perth, further broadening my knowledge and strengthening my connection to the Asian culinary world.
When the COVID-19 pandemic hit, I adapted to the situation by providing online sake education to the Japanese hospitality industry and enthusiasts seeking certification. This initiative expanded to include those desiring to savor the Japanese sake experience from the comfort of their homes.
In September 2022, I was bestowed with the honour of lecturing and assuming the role of Head Judge for the Australia Sake Awards. I guided a team of 65 judges in preparation for the event, marking the dawn of a new era for the Australian sake market and cementing the bridge between Australia and Japan. Tasting and evaluating 56 sakes continuously throughout the day from a selection of 200 sakes proved to be an enriching and rewarding experience.
'Kodawari Sake Education' has burgeoned into a leader in sake education and training. We also offer coaching to sake importers, assisting them in refining their sake portfolios and fostering awareness and expertise within the Australian market with confidence and clarity.
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