I help struggling ambitious sake professionals , to build confidence and clarity within their sake business.
Stop the Fight. Stay true to passion.
Create the world in your own image...
"Hello Ambitious Sake Professional ,
Sandra here queen of sake sales
I am an Australian Sake Educator, specialising in promotion with Japanese Sake, training and self development in the Sake & Japanese Hospitality Industry, maintaining long term business relationships.
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So a brief insight about me I am mother , Sake Manager, Business coach & Educator running family liquor store is everyday job . I hold the title of Australia SSA Certified Educator recognised by Sake Sommelier Association & Sake Scholar which I am able to serve the Sake Industry. |
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Being mother gives me super powers it shows you that I am busy woman both in business & personal and I am able to delegate my work life and family while still achieving success. |
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My self worth is important I have developed myself to being the person I can be in order to keep the pathway to success strong health and well-being is important to the road of success because when the world gets difficult you always feel tempted to give up because you feel like you don't deserve it , neglecting to love yourself in your personal life .
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I love food experiences , the best thing about being in this industry are the beautiful encounters and adventures you can experience. I love trying different food cultures , the same time it educates me with something I will never forget.
One word to describe me is PASSIONATE, throughout my career this was always a part of me , people that I meet will always be captured by it.
For my students it gives them hope and inspiration showing them that can be special too.
To customers able to experience magic and joy as they sip.
Through the power of passion it keeps me striving to success.
My story
In Store tasting Lion Japanese Sake
My journey with sake started because of survival.
In Perth, Western Australia, the family Asian liquor store was going under. I
realised I needed to find a way to revive it.
Sake’s reputation and exposure to the Australian market was dismal. Building
awareness to get Australians to love Japanese sake was not an easy task. There
were things I needed to know to build my credibility about Japan’s everyday
fermented rice so that Australian people would become attracted to its culture
and taste.
With great determination to keep my family’s legacy alive, I began to teach
myself about sake. I consistently studied the vast Australian (liquor) market
because it was important to me that I promote sake with a sound understanding
of its background for it to gain approval.
Along my journey I have created strong relationships directly with sake
breweries. I communicate and work together with vendors so that well known
Japanese Sake brands are brought alive to Perth.
My family has a history of welcoming Japanese holiday workers into our
business. One of my responsibilities was to train them for the jobs that our
business provided. Japanese people and culture has been and continues to be an
important part of my life from when I was a young girl.
It is from passion, spirit, and dedication that I have made my mark in the sake
market and established my own business, ‘Kodawari Sake Education.’ Through
my business, sake’s awareness has spread and become more popular all over
Perth. Creating sake tasting and degustation events has generated curiosity and
a bigger audience.
I am no stranger to Japan. My travels take me to Japan up to twice a year. Here,
I catch up with sake comrades and business associates within the sake industry.
Doing this inspires my passion, continues connection, and furthers my
experience with Japanese culture. My connection and experiences go further
afield since, prior to working in ‘Liquor business’, I was operating and
managing the biggest range of Japanese, Korean & Southeast Asian food
groceries in Perth.
Read my story how I raised sake awareness within Australia here.
During the Covid epidemic I went live online to provide sake knowledge to the
Japanese hospitality industry as well to sake learners seeking qualification. This
also grew to include those who wanted to enjoy the Japanese sake experience at
home.
In 2022 September 17th I was given the responsibility to lecture and be Head Judge for 65 judges to prepare them for Australia Sake Awards. The Start of a new Era for the Australian Sake Market.
The Bridge is formed with both Australia and Japan.To taste 56 sakes continuously all day from a range of 200 sakes.Read article recap here
‘Kodawari Sake Education’ has grown to be a leader in the field of sake
education and training. Our experience also includes coaching sake importers on
how to update their sake portfolios to help raise awareness and knowledge for
the Australian market with confidence and clarity.
In Perth, Western Australia, the family Asian liquor store was going under. I
realised I needed to find a way to revive it.
Sake’s reputation and exposure to the Australian market was dismal. Building
awareness to get Australians to love Japanese sake was not an easy task. There
were things I needed to know to build my credibility about Japan’s everyday
fermented rice so that Australian people would become attracted to its culture
and taste.
With great determination to keep my family’s legacy alive, I began to teach
myself about sake. I consistently studied the vast Australian (liquor) market
because it was important to me that I promote sake with a sound understanding
of its background for it to gain approval.
Along my journey I have created strong relationships directly with sake
breweries. I communicate and work together with vendors so that well known
Japanese Sake brands are brought alive to Perth.
My family has a history of welcoming Japanese holiday workers into our
business. One of my responsibilities was to train them for the jobs that our
business provided. Japanese people and culture has been and continues to be an
important part of my life from when I was a young girl.
It is from passion, spirit, and dedication that I have made my mark in the sake
market and established my own business, ‘Kodawari Sake Education.’ Through
my business, sake’s awareness has spread and become more popular all over
Perth. Creating sake tasting and degustation events has generated curiosity and
a bigger audience.
I am no stranger to Japan. My travels take me to Japan up to twice a year. Here,
I catch up with sake comrades and business associates within the sake industry.
Doing this inspires my passion, continues connection, and furthers my
experience with Japanese culture. My connection and experiences go further
afield since, prior to working in ‘Liquor business’, I was operating and
managing the biggest range of Japanese, Korean & Southeast Asian food
groceries in Perth.
Read my story how I raised sake awareness within Australia here.
During the Covid epidemic I went live online to provide sake knowledge to the
Japanese hospitality industry as well to sake learners seeking qualification. This
also grew to include those who wanted to enjoy the Japanese sake experience at
home.
In 2022 September 17th I was given the responsibility to lecture and be Head Judge for 65 judges to prepare them for Australia Sake Awards. The Start of a new Era for the Australian Sake Market.
The Bridge is formed with both Australia and Japan.To taste 56 sakes continuously all day from a range of 200 sakes.Read article recap here
‘Kodawari Sake Education’ has grown to be a leader in the field of sake
education and training. Our experience also includes coaching sake importers on
how to update their sake portfolios to help raise awareness and knowledge for
the Australian market with confidence and clarity.
Kodawari Sake Education
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